Thursday 8 April 2010
For Spring Summer 2010 Paul Smith is working with legendary helmet makers Giro.
Paul has chosen one style of cycling helmet which he has customised in three different styles - each feature unique Paul Smith designs.
A keen cycling fan, Paul Smith fell into fashion aged 17 after a cycling accident put an end to his hopes of becoming a professional racing cyclist. However, to this day Paul remains an avid supporter of the cycling world.
Drawing upon Paul’s interest in cycling, Giro invited Paul to design the ultimate, inspirational protective helmet. The result is three simple, striking and colourful designs that will be exhibited during the Milan Furniture Fair this April.
‘With cycling becoming ever more popular especially in cities, making a cycle helmet which we feel good in is quite difficult. I think the shape of these helmets is really great and the matt finishes are really good. Apart from offering them in plain colours I have also added some colourful designs to them which I hope add more fun to something which could save your life!’
Paul
Giro helmets will be available online - release date TBC.
