Monday 4 April 2011
Optimistic is the new fragrance for men and women from Paul Smith. The name for the fragrance comes from Paul’s personal spirit which is very much about individuality and being optimistic.
The Fragrances have fruity/woody and floral notes and are completely different to the other fragrances in the portfolio.
Paul is a positive person and wanted to create a fragrance to reflect his attitude to life.
“I wanted to create a fragrance that bottled the spirit of optimism – that captured the youthful enthusiasm and energy I see around me every day. It’s about time that someone made a positive statement.” - Paul Smith
The advertising campaign was shot using a real group of friends, aiming to show the importance of friendship and community whilst retaining a spirit of individualism.
Optimistic for men and women is now available to purchase from the Paul Smith online shop and selected Boots shop throughout the United Kingdom.
