Paul Smith Jeans and Swami's

For Spring Summer 2012, Paul Smith and the British surf company Swami’s collaborated to launch a collection of surf inspired clothing and an exclusive custom made limited edition surfboard.

Swami’s was named after one of the most legendary point breaks in California, which took its name after the Indian holy man who in 1937 built his ashram on top of the cliff. 
The colourful printed pieces and surfboard in the collaboration reflect the craftsmanship, artistry and ergonomic excellence that Swami’s is renowned for.
The clothing collection will include T-shirts and a hooded top, each featuring a unique design inspired by surfing. 50 custom made surfboards will be created; each signed by Sir Paul Smith, individually numbered along with the personalised initials of the owner set into the deck.
Boards are all handmade by some of the world’s greatest shapers, available in size 9’ and upwards. 

Posted on 11th October 2012