Dieter Rams at Paul Smith No. 9 Albemarle Street, London

In conjunction with 'das programm', Paul Smith hosts an exhibition of the work of Dieter Rams at No. 9 Albemarle Street.

During his tenure as Director of the Design Department at Braun, Dieter Rams initiated a ground-breaking aesthetic philosophy, firmly rooted in the principle of "less, but better". Lauded by many as the master of minimalism he is one of the world's most influential product designers. Hosted in conjunction with Dieter Rams collectors 'das programm', the exhibition held at No. 9 Albemarle Street presents a vast collection of his work.
 
das programm was founded with the aim of establishing a comprehensive collection of Dieter Rams's pieces that would satisfy the demands of the design world, wanting access to his work. From his now famous SK4 turntable to his range of distinctive wall-mounted speakers, the exhibition features many of the most famous Dieter Rams designs. It's a privilege to be displaying the items-all of which are for sale-in the new Paul Smith shop at No. 9 Albemarle Street. Speaking of the exhibition, Paul described its personal relevance:
 
"The work of Dieter Rams is very close to my heart. When I opened my shop on Floral Street, Covent Garden in 1979 I was actually one of the first people in the whole of the country to sell the product he designed for Braun. Customers would travel from all over the place to come to my shop and get their hands on one of his iconic ET66 calculators. He has been an enormous influence on other designers for decades. I love the confidence of the clean lines and the subtle use of colour. He's an absolute genius and I'm delighted to be exhibiting such an extensive collection of his work at No. 9 Albemarle Street."
 
dasprogramm.org
 
30th August 2013 to 7th October 2013
 
Paul Smith No. 9 Albemarle Street
9 Albemarle Street
London
W1S 4BL

Posted on 27th August 2013