"Hello, my name is Paul Smith" for iPad

The "Hello, my name is Paul Smith" iPad app offers you unprecedented access to Britain's foremost designer.

"My ideas come from all around me. From the photos I take, the colours I spot, to the things people say and the pictures on my walls. You can find inspiration in everything, if you can't look again."

A leader of international design trends, Paul is renowned for his creative spirit. In four immersive sections, the app invites you to discover Paul Smith's universe, explore his inspirations and understand the method behind his magic.

Using your iPad camera you can see the world through Paul eyes, using the colours around you to create custom Paul Smith patterns; take a virtual tour of the staircase in Paul's London studio, where the walls are bursting with a pictures and paintings from his own collection; flick through some of Paul's mottos before sending him your own hand-written note or doodle and understand the connection between Paul's love of photography and his unique design process.

The release of the Paul Smith iPad app coincides with the opening of a major exhibition charting the designer's rise to success at London's Design Museum and a new book published by Rizzoli, both are titled "Hello, My Name Is Paul Smith."

Download "Hello, my name is Paul Smith" for iPad now.

Posted on 28th November 2013