Paul Smith opens a new shop in London's Mayfair.

From August 30th, Paul Smith will open the doors to a new shop at No. 9 Albemarle Street.

Significantly extending the pre-existing Paul Smith shop on the corner of Albemarle and Stafford Street, the new space expands into the neighbouring building and will sell clothing and accessories for men and women as well as a selection of furniture.
The building exterior features a bespoke, cast iron panelled front and regency balustrade which is set against distinctive black painted walls. The façade, designed in conjunction with 6A architects, discreetly incorporates Paul's hand drawings, combining the entrenched architectural traditions of the area with the modernity of the Paul Smith aesthetic.
The interior is split into three main areas each with an individual look and feel. An immaculately honed selection of sculptures, paintings and furniture are dispersed throughout the shop, creating the air of refined eclecticism that Paul Smith is famed for.
The women's area is spacious, inspired by Mayfair's rich art history and nodding to the work of painter Ben Nicholson and sculptor Barbara Hepworth. Elegant rails showcase the women's clothing collections and handsome cabinets display accessories. The walls of the shoe department are an injection of fun, decorated with thousands of dominos.
The men's area is modernist and masculine in style. Organic wood furniture and fixtures have been custom made by Terence Conran's British sustainable furniture makers, Benchmark, and the room features an end-grain wood block floor. A black steel circular rail displays tailoring and three full-length windows overlook a small garden, complete with vast bright yellow-coloured panels.
The furniture area has an open gallery style with clean, modern walls and limestone flooring. This space will change constantly to display unique and unexpected treasures; some original pieces and some that have been given a new lease of life with Paul Smith fabric.
Paul Smith No. 9 Albemarle Street
9 Albemarle Street
+44 (0)20 7493 4565
Opening Hours
Monday: 10.00 - 18.00
Tuesday: 10.00 - 18.00
Wednesday: 10.00 - 18.00
Thursday: 10.00 - 19.00
Friday: 10.00 - 19.00
Saturday: 10.00 - 19.00
Sunday: 12.00 – 18.00

Posted on 5th September 2013