Paul Smith opens two new shops in Shanghai

Following the success of recent launches in Beijing and Tianjin, Paul Smith is pleased to announce the opening of two new shops in Shanghai.

The new space in Shanghai's Kerry Centre is one of the largest Paul Smith shops in the world, whilst a second, smaller shop is located in the Grand Gateway 66. Each offer their own unique experience of the Paul Smith collections.
 
The vast Kerry Centre shop is spread across two floors and is the perfect setting to house a full and varied array of clothing and accessories, including the men's and women's catwalk collections and products exclusive to the shop. A striking, illuminated façade comprised of bright, colourful light boxes that shine both outside the shop and into the interior is boldly contrasted against the bronze fascia and brass-framed window displays, setting a dynamic and playful mood that is maintained by the idiosyncratic collection of objects that can be discovered throughout the shop.
 
The smaller of the two shops situated in Grand Gateway 66, offers a more intimate experience. The finely curated selection of PS, Jeans, Paul and Black collections sits alongside shoes and accessories divided across three elegant rooms. The sleek exterior features black steel, oak flooring and coloured walls in subtle dusky pink, light blue, pastel green and taupe, modern coloured lighting and, ottoman seating covered in Paul Smith fabrics.
 
Paul Smith Shanghai Kerry Centre
Unit N1-06 & N2-06, Jing An Kerry Centre
1551 Nanjing Road West
200040
Jing An District
Shanghai
8621-52437068

Paul Smith Shanghai Grand Gateway
Shop 217, L2, Shanghai Grand Gateway 66
No.1 Hong Qiao Road
Xuhui District
Shanghai
8621-64270087

Posted on 28th January 2014