Paul Smith + The Rug Company: Stripe and Swirl
The latest instalment in our long-running collaboration with The Rug Company is a dazzling ode to the Paul Smith stripe in its many forms. The rugs are presented in a series of dream-like, AI-generated gallery spaces.
We find ourselves drawn towards those who have lofty ambitions when it comes to their particular craft. The team at The Rug Company are one such group of people, with the stated aim of making ‘the most desirable rugs in the world.’ To anyone unfamiliar with their hand-knotted rugs, that might seem like a somewhat unrealistic goal, but as soon as you see one for yourself – or better yet, walk on one – you realise they’ve already achieved their mission.
The collection’s two other designs – Spectra and Parachute – take a more abstracted approach to our particular visual language. Against a base of neutral wool, the Spectra rug features small rectangles of hand-knotted silk thread in bands of bright colour, each one like an ultra-condensed version of our famously vibrant stripe. The Parachute rug – available in two colourways – recalls a handmade patchwork, with a charmingly imprecise approach to line and shape.
Discover More
collaborations
Rose Bakery and Paul Smith at Le Bon Marché
Rose Bakery & Paul Smith join forces for a gourmet and literary collaboration to celebrate the “Mise en Page” exhibition by Sarah Andelman at Le Bon Marché Rive Gauche.
03.24
stories
The Signature Stripe Lights Up Covent Garden
We announce a new lighting installation which brings the Signature Stripe to Covent Garden’s historic Market Building.
02.24
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